Najell - Swedish design for urban parents

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Najell Omni Babytrage Morning Grey
Najell Omni baby carrier
€119.90 * Instead of RRP: €159.00 *
Najell Schultergurtschoner und Lätzchen
Najell teething pads and bib
€22.90 * Instead of RRP: €29.00 *

The company Najell was founded in 2012 by the couple Niklas Najafi and Freja Ljungdell Kristiansen in Sweden. They develop innovative babyproducts for urban families, which should simplify their lives. It all began when Nikla's brother became a father of a girl and the couple was asked to put her to bed. They came up with the idea of the SleepCarrier, which helps small babies to fall asleep.